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Deal Sheet: 2027 Navigator Reserve L
Max Platt Ford-Lincoln, Inc. · Kendallville, IN · VIN: 5LMJJ3LG3VEL03398
This Is Already a Great Deal
Opening Offer
$112,520
Asking Price
$116,000
Max Price
$116,000
- • Recent buyers paid ~$524 above MSRP
- • Asking price is already $524 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$103,240
Est. Invoice$106,720
Holdback (est.)$3,480
MSRP (Sticker)$116,000
Asking Price$116,000
Markup$0
Est. Dealer Margin on This Car$12,760
Percentile36% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory20 vehicles
Avg Markup (All Models)-$1,450
Avg Markup (Navigator)$0
% Below MSRP95%
Avg Days to Sell19 days
Avg Sold Markup-$808
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