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Deal Sheet: 2026 Navigator Reserve L
Lincoln of Franklin · Franklin, TN · VIN: 5LMJJ3LG3TEL10168
Negotiation Guide
Opening Offer
$109,781
Fair Price
$111,281
Walk Away Above
$111,488
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$99,409
Est. Invoice$102,759
Holdback (est.)$3,351
MSRP (Sticker)$111,695
Asking Price$114,695
Markup+$3,000
Est. Dealer Margin on This Car$15,286
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)-$182
Avg Markup (Navigator)+$2,083
% Below MSRP68%
Avg Days to Sell23 days
Avg Sold Markup-$295
Price History
Jul 9, 2026$111,695 → $114,695(+$3,000)
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