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Deal Sheet: 2026 Navigator Reserve L
Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LMJJ3LG2TEL12915
Negotiation Guide
Opening Offer
$107,719
Fair Price
$109,219
Walk Away Above
$109,417
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$97,557
Est. Invoice$100,846
Holdback (est.)$3,288
MSRP (Sticker)$109,615
Asking Price$112,615
Markup+$3,000
Est. Dealer Margin on This Car$15,058
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)+$3,980
Avg Markup (Navigator)+$2,057
% Below MSRP11%
Avg Days to Sell24 days
Avg Sold Markup+$2,197
Price History
Jul 9, 2026$109,615 → $112,615(+$3,000)
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