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Deal Sheet: 2026 Navigator Reserve L
O. C. Welch Lincoln · Hardeeville, SC · VIN: 5LMJJ3LG2TEL11019
Negotiation Guide
Opening Offer
$107,163
Fair Price
$108,663
Walk Away Above
$108,859
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$97,059
Est. Invoice$100,331
Holdback (est.)$3,272
MSRP (Sticker)$109,055
Asking Price$112,055
Markup+$3,000
Est. Dealer Margin on This Car$14,996
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$680
Avg Markup (Navigator)+$2,200
% Below MSRP76%
Avg Days to Sell24 days
Avg Sold Markup-$743
Price History
Jul 9, 2026$109,055 → $112,055(+$3,000)
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