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Deal Sheet: 2026 Navigator Reserve L
Dave Sinclair Lincoln · Ballwin, MO · VIN: 5LMJJ3LG1TEL01954
Negotiation Guide
Opening Offer
$106,678
Fair Price
$108,178
Walk Away Above
$108,371
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$96,623
Est. Invoice$99,880
Holdback (est.)$3,257
MSRP (Sticker)$108,565
Asking Price$111,565
Markup+$3,000
Est. Dealer Margin on This Car$14,942
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory80 vehicles
Avg Markup (All Models)+$3,100
Avg Markup (Navigator)+$1,200
% Below MSRP30%
Avg Days to Sell19 days
Avg Sold Markup+$1,391
Price History
Jul 9, 2026$108,565 → $111,565(+$3,000)
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