Deal Sheet: 2026 Navigator Reserve L

Gervais Lincoln, Inc. · Lowell, MA · VIN: 5LMJJ3LG0TEL13612

Negotiation Guide

Opening Offer

$107,719

Fair Price

$109,219

Walk Away Above

$109,417

• Recent buyers paid ~$524 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$97,557

Est. Invoice$100,846

Holdback (est.)$3,288

MSRP (Sticker)$109,615

Asking Price$112,615

Markup+$3,000

Est. Dealer Margin on This Car$15,058

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup+$524

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP83%

Avg Days to Sell25 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)+$4,318

Avg Markup (Navigator)+$1,250

% Below MSRP11%

Avg Days to Sell27 days

Avg Sold Markup+$2,611

Price History

Jul 9, 2026$109,615 → $112,615(+$3,000)

Cheaper Navigator Reserve L Inventory

Highland Park LincolnHighland Park, IL

$0$108,89016d

Fred Beans Lincoln of DoylestownDoylestown, PA

$0$117,14016d

Sentry LincolnMedford, MA

$0$109,84016d

Ourisman Lincoln of AlexandriaAlexandria, VA

$0$114,74016d

Fairway LincolnGreenville, SC

$0$109,84016d

D-Patrick LincolnEvansville, IN

$0$111,12016d

Lincoln of CincinnatiCincinnati, OH

$0$114,45016d

Pilson LincolnMattoon, IL

$0$113,34016d

Highland Park LincolnHighland Park, IL

$0$108,89016d

Highland Park LincolnHighland Park, IL

$0$108,89016d