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Deal Sheet: 2026 Navigator Reserve L
Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LMJJ3LG0TEL12301
Negotiation Guide
Opening Offer
$107,352
Fair Price
$108,852
Walk Away Above
$109,048
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$97,228
Est. Invoice$100,505
Holdback (est.)$3,277
MSRP (Sticker)$109,245
Asking Price$112,245
Markup+$3,000
Est. Dealer Margin on This Car$15,017
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)+$4,222
Avg Markup (Navigator)+$2,455
% Below MSRP6%
Avg Days to Sell22 days
Avg Sold Markup+$1,625
Price History
Jul 9, 2026$109,245 → $112,245(+$3,000)
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