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Deal Sheet: 2026 Navigator Reserve L
Joe Machens Lincoln · Columbia, MO · VIN: 5LMJJ3LG0TEL00178
Negotiation Guide
Opening Offer
$109,647
Fair Price
$111,147
Walk Away Above
$111,354
- • Recent buyers paid ~$524 above MSRP
- • Sitting 46 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$99,288
Est. Invoice$102,635
Holdback (est.)$3,347
MSRP (Sticker)$111,560
Asking Price$114,560
Markup+$3,000
Est. Dealer Margin on This Car$15,272
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup+$524
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP83%
Avg Days to Sell25 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)-$2,193
Avg Markup (Navigator)+$1,200
% Below MSRP94%
Avg Days to Sell22 days
Avg Sold Markup-$1,203
Price History
Jul 9, 2026$111,560 → $114,560(+$3,000)
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