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Deal Sheet: 2027 Navigator Premiere
Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMJJ2VG8VEL00701
This Is Already a Great Deal
Opening Offer
$91,180
Asking Price
$94,000
Max Price
$94,000
- • Recent buyers paid ~$308 above MSRP
- • Asking price is already $308 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$83,660
Est. Invoice$86,480
Holdback (est.)$2,820
MSRP (Sticker)$94,000
Asking Price$94,000
Markup$0
Est. Dealer Margin on This Car$10,340
Percentile43% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold78
Avg Markup+$308
Median Markup$0
Best Deal$0
Worst Deal+$3,000
% Sold Below MSRP90%
Avg Days to Sell22 days
Dealer Profile
Inventory426 vehicles
Avg Markup (All Models)-$1,082
Avg Markup (Navigator)+$1,256
% Below MSRP83%
Avg Days to Sell23 days
Avg Sold Markup-$668
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