Deal Sheet: 2026 Navigator Premiere

Koons Lincoln of Bethesda · Silver Spring, MD · VIN: 5LMJJ2UG8TEL07615

Negotiation Guide

Opening Offer

$92,663

Fair Price

$94,163

Walk Away Above

$94,526

• Recent buyers paid ~$308 above MSRP
• Sitting 46 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$84,452

Est. Invoice$87,299

Holdback (est.)$2,847

MSRP (Sticker)$94,890

Asking Price$97,890

Markup+$3,000

Est. Dealer Margin on This Car$13,438

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold78

Avg Markup+$308

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP90%

Avg Days to Sell22 days

Dealer Profile

Inventory337 vehicles

Avg Markup (All Models)-$466

Avg Markup (Navigator)+$2,580

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$317

Price History

Jul 9, 2026$94,890 → $97,890(+$3,000)

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