Deal Sheet: 2026 RAV4 XLE Premium AWD

McKinnon Toyota · Clanton, AL · VIN: 4T36CRAVXTU33I025

Negotiation Guide

Opening Offer

$40,964

Fair Price

$42,464

Walk Away Above

$42,225

• Recent buyers paid ~$477 above MSRP

Price Breakdown

Est. Dealer Cost$37,368

Est. Invoice$38,208

Holdback (est.)$840

MSRP (Sticker)$41,987

Asking Price$42,886

Markup+$899

Est. Dealer Margin on This Car$5,518

Percentile83% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$557

Avg Markup (RAV4)+$936

% Below MSRP48%

Avg Days to Sell21 days

Avg Sold Markup+$258

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