Deal Sheet: 2026 RAV4 XSE AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 4T36CRAVXTU32I031

Negotiation Guide

Opening Offer

$46,516

Fair Price

$48,016

Walk Away Above

$47,734

• Recent buyers paid ~$564 above MSRP

Price Breakdown

Est. Dealer Cost$42,232

Est. Invoice$43,181

Holdback (est.)$949

MSRP (Sticker)$47,452

Asking Price$48,252

Markup+$800

Est. Dealer Margin on This Car$6,020

Percentile80% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold3243

Avg Markup+$564

Median Markup$0

Best Deal-$2,768

Worst Deal+$7,675

% Sold Below MSRP53%

Avg Days to Sell24 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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