Deal Sheet: 2026 RAV4 XLE Premium AWD

Carson City Toyota · Carson City, NV · VIN: 4T36CRAV9TU35H956

Negotiation Guide

Opening Offer

$41,855

Fair Price

$43,355

Walk Away Above

$43,116

• Recent buyers paid ~$477 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,161

Est. Invoice$39,019

Holdback (est.)$858

MSRP (Sticker)$42,878

Asking Price$43,377

Markup+$499

Est. Dealer Margin on This Car$5,216

Percentile73% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory705 vehicles

Avg Markup (All Models)-$3,002

Avg Markup (RAV4)+$499

% Below MSRP73%

Avg Days to Sell30 days

Avg Sold Markup-$1,155

Price History

Jul 17, 2026$43,377 → $43,038(-$339)

Jul 18, 2026$43,038 → $43,377(+$339)

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