Deal Sheet: 2026 RAV4 XLE Premium AWD

Billion Toyota · Sioux Falls, SD · VIN: 4T36CRAV9TU34H413

Negotiation Guide

Opening Offer

$41,707

Fair Price

$43,207

Walk Away Above

$42,968

• Recent buyers paid ~$477 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,030

Est. Invoice$38,884

Holdback (est.)$855

MSRP (Sticker)$42,730

Dealer Add-Ons (DIA)+$399

Asking Price$43,378

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,348

Percentile75% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jul 17, 2026$43,717 → $43,378(-$339)

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