Deal Sheet: 2026 RAV4 XLE Premium AWD

Toyota of Murfreesboro · Murfreesboro, TN · VIN: 4T36CRAV9TU29G656

Negotiation Guide

Opening Offer

$41,852

Fair Price

$43,352

Walk Away Above

$43,370

• Recent buyers paid ~$477 above MSRP
• Sitting 48 days (avg 22) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,615

Est. Invoice$39,483

Holdback (est.)$868

MSRP (Sticker)$43,388

Asking Price$43,388

Markup$0

Est. Dealer Margin on This Car$4,773

Percentile51% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory324 vehicles

Avg Markup (All Models)-$1,125

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$778

Price History

Jun 18, 2026$43,813 → $44,712(+$899)

Jun 26, 2026$44,712 → $43,813(-$899)

Jul 7, 2026$43,813 → $43,388(-$425)

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