Deal Sheet: 2026 RAV4 XLE Premium AWD

Toyota of Montgomery · Montgomery, AL · VIN: 4T36CRAV7TU33I029

Negotiation Guide

Opening Offer

$41,956

Fair Price

$43,456

Walk Away Above

$43,217

• Recent buyers paid ~$477 above MSRP

Price Breakdown

Est. Dealer Cost$38,251

Est. Invoice$39,111

Holdback (est.)$860

MSRP (Sticker)$42,979

Asking Price$43,974

Markup+$995

Est. Dealer Margin on This Car$5,723

Percentile84% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (RAV4)+$978

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$61

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