Deal Sheet: 2026 RAV4 XLE Premium AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 4T36CRAV6TU30G740

Negotiation Guide

Opening Offer

$40,440

Fair Price

$41,940

Walk Away Above

$41,701

• Recent buyers paid ~$477 above MSRP

Price Breakdown

Est. Dealer Cost$36,902

Est. Invoice$37,731

Holdback (est.)$829

MSRP (Sticker)$41,463

Asking Price$42,263

Markup+$800

Est. Dealer Margin on This Car$5,361

Percentile81% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (RAV4)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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