Deal Sheet: 2026 RAV4 XLE Premium AWD

Marshall Dry Ridge Toyota · Dry Ridge, KY · VIN: 4T36CRAV5TU31H731

This Is Already a Great Deal

Opening Offer

$38,527

Asking Price

$39,719

Max Price

$39,719

• Recent buyers paid ~$477 above MSRP
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $477 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,350

Est. Invoice$36,144

Holdback (est.)$794

MSRP (Sticker)$39,719

Asking Price$39,719

Markup$0

Est. Dealer Margin on This Car$4,369

Percentile51% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory95 vehicles

Avg Markup (All Models)-$1,160

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$994

Price History

Jul 9, 2026$40,553 → $40,058(-$495)

Jul 17, 2026$40,058 → $39,719(-$339)

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