Deal Sheet: 2026 RAV4 XLE Premium AWD

Ira Toyota · Danvers, MA · VIN: 4T36CRAV5TU30G664

This Is Already a Great Deal

Opening Offer

$38,667

Asking Price

$39,863

Max Price

$39,863

• Recent buyers paid ~$477 above MSRP
• Sitting 48 days (avg 22) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $6 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,478

Est. Invoice$36,275

Holdback (est.)$797

MSRP (Sticker)$39,863

Asking Price$39,863

Markup$0

Est. Dealer Margin on This Car$4,385

Percentile51% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory618 vehicles

Avg Markup (All Models)-$220

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$356

Price History

Jul 17, 2026$40,202 → $39,863(-$339)

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