← Vehicle Details
Deal Sheet: 2026 RAV4 XLE Premium AWD
Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 4T36CRAV5TU29G668
Negotiation Guide
Opening Offer
$40,136
Fair Price
$41,636
Walk Away Above
$41,424
- • Recent buyers paid ~$425 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,678
Est. Invoice$37,502
Holdback$824
MSRP (Sticker)$41,211
Asking Price$42,011
Markup+$800
Dealer Margin on This Car$5,333
Percentile83% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold7695
Avg Markup+$425
Median Markup$0
Best Deal-$2,386
Worst Deal+$10,000
% Sold Below MSRP61%
Avg Days to Sell26 days
Dealer Profile
Inventory258 vehicles
Avg Markup (All Models)+$439
Avg Markup (RAV4)+$800
% Below MSRP23%
Avg Days to Sell22 days
Avg Sold Markup+$454
Price History
Jun 26, 2026$42,219 → $42,011(-$208)
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