Deal Sheet: 2026 RAV4 XLE Premium AWD

Kerry Toyota · Florence, KY · VIN: 4T36CRAV5TU29G346

Negotiation Guide

Opening Offer

$41,353

Fair Price

$42,853

Walk Away Above

$42,868

• Recent buyers paid ~$477 above MSRP
• Sitting 48 days (avg 22) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,166

Est. Invoice$39,024

Holdback (est.)$858

MSRP (Sticker)$42,883

Asking Price$42,883

Markup$0

Est. Dealer Margin on This Car$4,717

Percentile51% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory277 vehicles

Avg Markup (All Models)-$281

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$248

Price History

Jun 5, 2026$42,374 → $43,308(+$934)

Jul 8, 2026$43,308 → $42,883(-$425)

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