Deal Sheet: 2026 RAV4 XLE Premium AWD

Billion Toyota · Sioux Falls, SD · VIN: 4T36CRAV4TU32H585

Negotiation Guide

Opening Offer

$42,516

Fair Price

$44,016

Walk Away Above

$43,777

• Recent buyers paid ~$477 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,750

Est. Invoice$39,620

Holdback (est.)$871

MSRP (Sticker)$43,539

Dealer Add-Ons (DIA)+$399

Asking Price$44,187

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,437

Percentile75% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold7252

Avg Markup+$477

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP55%

Avg Days to Sell22 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jul 17, 2026$44,526 → $44,187(-$339)

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