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Deal Sheet: 2026 RAV4 XLE Premium AWD
Denny Menholt Toyota · Rapid City, SD · VIN: 4T36CRAV3TU29G717
Negotiation Guide
Opening Offer
$41,675
Fair Price
$43,175
Walk Away Above
$43,192
- • Recent buyers paid ~$477 above MSRP
- • Sitting 48 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,456
Est. Invoice$39,320
Holdback (est.)$864
MSRP (Sticker)$43,209
Asking Price$43,508
Markup+$299
Est. Dealer Margin on This Car$5,052
Percentile63% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold7252
Avg Markup+$477
Median Markup$0
Best Deal-$2,386
Worst Deal+$7,990
% Sold Below MSRP55%
Avg Days to Sell22 days
Dealer Profile
Inventory115 vehicles
Avg Markup (All Models)+$289
Avg Markup (RAV4)+$299
% Below MSRP1%
Avg Days to Sell40 days
Avg Sold Markup+$71
Price History
Jun 18, 2026$43,298 → $44,359(+$1,061)
Jul 1, 2026$44,359 → $44,658(+$299)
Jul 10, 2026$44,658 → $43,508(-$1,150)
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