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Deal Sheet: 2026 Ascent Touring 7-Passenger
Ramsey Subaru of Des Moines · Urbandale, IA · VIN: 4S4WMAKD9T3432749
Negotiation Guide
Opening Offer
$49,917
Fair Price
$51,417
Walk Away Above
$52,436
- • Recent buyers paid ~$2,038 below MSRP
Price Breakdown
Dealer Cost$48,570
Invoice (factory)$49,639
Holdback (est.)$1,069
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$53,455
Asking Price$53,885
Markup+$430
Actual Dealer Margin on This Car$5,315
Percentile88% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold589
Avg Markup-$2,038
Median Markup-$2,883
Best Deal-$7,201
Worst Deal+$4,249
% Sold Below MSRP77%
Avg Days to Sell17 days
Dealer Profile
Inventory293 vehicles
Avg Markup (All Models)-$1,260
Avg Markup (Ascent)-$2,549
% Below MSRP42%
Avg Days to Sell15 days
Avg Sold Markup-$1,019
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