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Deal Sheet: 2026 Ascent Limited 8-Passenger
Subaru of Fort Myers · Fort Myers, FL · VIN: 4S4WMAFD2T3429301
Negotiation Guide
Opening Offer
$47,778
Fair Price
$49,278
Walk Away Above
$50,272
- • Recent buyers paid ~$1,641 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Dealer Cost$46,368
Invoice (factory)$47,393
Holdback (est.)$1,025
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$51,267
Asking Price$49,623
Markup-$1,644
Actual Dealer Margin on This Car$3,255
Percentile49% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold165
Avg Markup-$1,641
Median Markup-$2,090
Best Deal-$3,737
Worst Deal+$999
% Sold Below MSRP79%
Avg Days to Sell28 days
Dealer Profile
Inventory219 vehicles
Avg Markup (All Models)-$1,944
Avg Markup (Ascent)-$1,856
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,388
Price History
Jul 19, 2026$51,267 → $50,423(-$844)
Jul 26, 2026$50,423 → $51,267(+$844)
Aug 13, 2026$51,267 → $49,623(-$1,644)
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