Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Sport 4WD

Deacon Jones Toyota · Clinton, NC · VIN: 3TYLC5LN9TT066156

Negotiation Guide

Opening Offer

$49,728

Fair Price

$51,228

Walk Away Above

$51,865

• Recent buyers paid ~$1,273 below MSRP

Price Breakdown

Est. Dealer Cost$46,726

Est. Invoice$47,776

Holdback (est.)$1,050

MSRP (Sticker)$52,501

Dealer Add-Ons (DIA)+$999

Asking Price$53,500

Markup+$999

Markup includes $999 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,774

Percentile92% of inventory is priced lower

Days on Lot94 days

What Others Paid (Last 30 Days)

Cars Sold232

Avg Markup-$1,273

Median Markup$0

Best Deal-$6,938

Worst Deal+$4,079

% Sold Below MSRP80%

Avg Days to Sell64 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)+$942

Avg Markup (Tacoma Hybrid)+$999

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$784

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