Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Sport 4WD

Cobb County Toyota · Kennesaw, GA · VIN: 3TYLC5LN4TT075010

Negotiation Guide

Opening Offer

$57,922

Fair Price

$59,422

Walk Away Above

$60,059

• Recent buyers paid ~$1,273 below MSRP

Price Breakdown

Est. Dealer Cost$54,019

Est. Invoice$55,232

Holdback (est.)$1,214

MSRP (Sticker)$60,695

Asking Price$60,695

Markup$0

Est. Dealer Margin on This Car$6,676

Percentile74% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold232

Avg Markup-$1,273

Median Markup$0

Best Deal-$6,938

Worst Deal+$4,079

% Sold Below MSRP80%

Avg Days to Sell64 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$918

Avg Markup (Tacoma Hybrid)$0

% Below MSRP84%

Avg Days to Sell21 days

Avg Sold Markup-$860

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