Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Joe Machens Toyota · Columbia, MO · VIN: 3TYLC5LN2TT074373

Negotiation Guide

Opening Offer

$66,217

Fair Price

$67,717

Walk Away Above

$67,803

• Recent buyers paid ~$172 below MSRP

Price Breakdown

Est. Dealer Cost$60,421

Est. Invoice$61,779

Holdback$1,358

MSRP (Sticker)$67,889

Asking Price$67,889

Markup$0

Dealer Margin on This Car$7,468

Percentile68% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold614

Avg Markup-$172

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$29

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1

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