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Deal Sheet: 2026 Tacoma TRD Sport RWD
Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 3TYKB5FN3TT036077
Negotiation Guide
Opening Offer
$40,379
Fair Price
$41,879
Walk Away Above
$42,566
- • Recent buyers paid ~$510 below MSRP
- • Sitting 146 days (avg 32) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,496
Est. Invoice$39,361
Holdback (est.)$865
MSRP (Sticker)$43,254
Asking Price$42,972
Markup-$282
Est. Dealer Margin on This Car$4,476
Percentile35% of inventory is priced lower
Days on Lot146 days
What Others Paid (Last 30 Days)
Cars Sold1473
Avg Markup-$510
Median Markup$0
Best Deal-$7,284
Worst Deal+$6,694
% Sold Below MSRP73%
Avg Days to Sell32 days
Dealer Profile
Inventory299 vehicles
Avg Markup (All Models)+$650
Avg Markup (Tacoma)+$579
% Below MSRP17%
Avg Days to Sell20 days
Avg Sold Markup+$617
Price History
May 13, 2026$43,254 → $44,054(+$800)
May 15, 2026$44,054 → $42,972(-$1,082)
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