Deal Sheet: 2026 Tacoma Limited 4WD

Hesser Toyota · Janesville, WI · VIN: 3TMLB5JN8TM25A557

This Is Already a Great Deal

Opening Offer

$51,968

Asking Price

$53,575

Max Price

$53,575

• Recent buyers paid ~$1,070 below MSRP
• Asking price is already $2,514 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$50,872

Est. Invoice$52,015

Holdback$1,143

MSRP (Sticker)$57,159

Asking Price$53,575

Markup-$3,584

Dealer Margin on This Car$2,703

Percentile2% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold1158

Avg Markup-$1,070

Median Markup$0

Best Deal-$7,603

Worst Deal+$2,980

% Sold Below MSRP82%

Avg Days to Sell44 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$1,668

Avg Markup (Tacoma)-$3,291

% Below MSRP99%

Avg Days to Sell32 days

Avg Sold Markup-$1,547

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