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Deal Sheet: 2026 Tacoma SR5 RWD
SouthWest Toyota of Lawton · Lawton, OK · VIN: 3TMKB5FN9TM074621
This Is Already a Great Deal
Opening Offer
$39,237
Asking Price
$40,451
Max Price
$40,451
- • Recent buyers paid ~$425 below MSRP
- • Asking price is already $1,386 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,613
Est. Invoice$38,458
Holdback (est.)$845
MSRP (Sticker)$42,262
Asking Price$40,451
Markup-$1,811
Est. Dealer Margin on This Car$2,838
Percentile16% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold4104
Avg Markup-$425
Median Markup$0
Best Deal-$4,475
Worst Deal+$7,462
% Sold Below MSRP74%
Avg Days to Sell36 days
Dealer Profile
Inventory75 vehicles
Avg Markup (All Models)-$2,554
Avg Markup (Tacoma)-$2,324
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$2,499
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