This Is Already a Great Deal
Opening Offer
$36,615
Asking Price
$37,747
Max Price
$37,747
- • Recent buyers paid ~$425 below MSRP
- • Sitting 145 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $522 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,141
Est. Invoice$35,930
Holdback (est.)$790
MSRP (Sticker)$39,484
Asking Price$37,747
Markup-$1,737
Est. Dealer Margin on This Car$2,606
Percentile18% of inventory is priced lower
Days on Lot145 days
What Others Paid (Last 30 Days)
Cars Sold4104
Avg Markup-$425
Median Markup$0
Best Deal-$4,475
Worst Deal+$7,462
% Sold Below MSRP74%
Avg Days to Sell36 days
Dealer Profile
Inventory254 vehicles
Avg Markup (All Models)+$495
Avg Markup (Tacoma)+$503
% Below MSRP3%
Avg Days to Sell37 days
Avg Sold Markup+$450
Price History
Apr 25, 2026$38,984 → $39,484(+$500)
May 22, 2026$39,484 → $39,978(+$494)
May 28, 2026$39,978 → $37,646(-$2,332)
Jul 7, 2026$37,646 → $37,747(+$101)
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