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Deal Sheet: 2026 Tacoma SR5 RWD
Toyota of Montgomery · Montgomery, AL · VIN: 3TMKB5FN6TM073748
Negotiation Guide
Opening Offer
$39,015
Fair Price
$40,515
Walk Away Above
$40,728
- • Recent buyers paid ~$425 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,437
Est. Invoice$37,255
Holdback (est.)$819
MSRP (Sticker)$40,940
Asking Price$40,883
Markup-$57
Est. Dealer Margin on This Car$4,446
Percentile42% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold4104
Avg Markup-$425
Median Markup$0
Best Deal-$4,475
Worst Deal+$7,462
% Sold Below MSRP74%
Avg Days to Sell36 days
Dealer Profile
Inventory377 vehicles
Avg Markup (All Models)-$47
Avg Markup (Tacoma)+$225
% Below MSRP38%
Avg Days to Sell23 days
Avg Sold Markup+$61
Price History
Jun 6, 2026$42,204 → $41,935(-$269)
Jun 25, 2026$41,935 → $41,133(-$802)
Jun 27, 2026$41,133 → $40,883(-$250)
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