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Deal Sheet: 2026 Tacoma SR5 RWD
Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 3TMKB5FN3TM075554
Negotiation Guide
Opening Offer
$37,417
Fair Price
$38,917
Walk Away Above
$39,134
- • Recent buyers paid ~$433 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,022
Est. Invoice$35,809
Holdback (est.)$787
MSRP (Sticker)$39,350
Asking Price$39,166
Markup-$184
Est. Dealer Margin on This Car$4,145
Percentile41% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold3904
Avg Markup-$433
Median Markup$0
Best Deal-$4,475
Worst Deal+$7,462
% Sold Below MSRP74%
Avg Days to Sell36 days
Dealer Profile
Inventory299 vehicles
Avg Markup (All Models)+$650
Avg Markup (Tacoma)+$579
% Below MSRP17%
Avg Days to Sell20 days
Avg Sold Markup+$617
Price History
Jul 8, 2026$40,150 → $39,166(-$984)
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