This Is Already a Great Deal
Opening Offer
$37,273
Asking Price
$38,426
Max Price
$38,426
- • Recent buyers paid ~$433 below MSRP
- • Price already dropped 5 time(s) — dealer is motivated
- • Asking price is already $1,860 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,240
Est. Invoice$37,054
Holdback (est.)$814
MSRP (Sticker)$40,719
Asking Price$38,426
Markup-$2,293
Est. Dealer Margin on This Car$2,186
Percentile3% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold3904
Avg Markup-$433
Median Markup$0
Best Deal-$4,475
Worst Deal+$7,462
% Sold Below MSRP74%
Avg Days to Sell36 days
Dealer Profile
Inventory332 vehicles
Avg Markup (All Models)-$477
Avg Markup (Tacoma)-$1,331
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$670
Price History
Jun 4, 2026$40,719 → $40,108(-$611)
Jun 25, 2026$40,108 → $39,905(-$203)
Jul 4, 2026$39,905 → $39,098(-$807)
Jul 9, 2026$39,098 → $38,810(-$288)
Jul 14, 2026$38,810 → $38,426(-$384)
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