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Deal Sheet: 2026 Tacoma SR5 RWD
Bob Johnson Toyota · Rochester, NY · VIN: 3TMKB5FN1TM070286
This Is Already a Great Deal
Opening Offer
$37,793
Asking Price
$38,962
Max Price
$38,962
- • Recent buyers paid ~$433 below MSRP
- • Sitting 85 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,272 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,693
Est. Invoice$37,517
Holdback (est.)$825
MSRP (Sticker)$41,228
Asking Price$38,962
Markup-$2,266
Est. Dealer Margin on This Car$2,269
Percentile4% of inventory is priced lower
Days on Lot85 days
What Others Paid (Last 30 Days)
Cars Sold3904
Avg Markup-$433
Median Markup$0
Best Deal-$4,475
Worst Deal+$7,462
% Sold Below MSRP74%
Avg Days to Sell36 days
Dealer Profile
Inventory491 vehicles
Avg Markup (All Models)-$29
Avg Markup (Tacoma)-$97
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$179
Price History
Jun 7, 2026$41,228 → $38,962(-$2,266)
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