Negotiation Guide
Opening Offer
$24,085
Fair Price
$25,585
Walk Away Above
$25,910
- • Recent buyers paid ~$479 below MSRP
- • Sitting 48 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$23,612
Est. Invoice$24,399
Holdback (est.)$787
MSRP (Sticker)$26,235
Asking Price$25,858
Markup-$377
Est. Dealer Margin on This Car$2,247
Percentile78% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold153
Avg Markup-$479
Median Markup-$408
Best Deal-$740
Worst Deal-$256
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory419 vehicles
Avg Markup (All Models)-$973
Avg Markup (K4 Hatchback)-$646
% Below MSRP64%
Avg Days to Sell35 days
Avg Sold Markup-$979
Cheaper K4 Hatchback EX Inventory
Fred Anderson Kia of GreenvilleGreenville, SC
-$758$26,52211d
Steven KiaHarrisonburg, VA
-$758$26,5222d
Ed Morse Kia RollaRolla, MO
-$757$26,28313d
H & H KiaPapillion, NE
-$757$26,28332d
Kia of Myrtle BeachMyrtle Beach, SC
-$748$26,23725d
Kia of Myrtle BeachMyrtle Beach, SC
-$748$26,23711d
Courtesy Kia of BrandonTampa, FL
-$740$26,43039d
Kia of AuburnAuburn, AL
-$735$26,40534d
Chantz Scott KiaKingsport, TN
-$734$26,40143d
Chantz Scott KiaKingsport, TN
-$734$26,40137d