Deal Sheet: 2026 K4 Hatchback EX

McGovern Kia of Norwood · Norwood, MA · VIN: 3KPFX5DE4TE353457

Negotiation Guide

Opening Offer

$24,445

Fair Price

$25,945

Walk Away Above

$26,185

• Recent buyers paid ~$480 below MSRP

Price Breakdown

Est. Dealer Cost$23,783

Est. Invoice$24,575

Holdback (est.)$793

MSRP (Sticker)$26,425

Asking Price$26,017

Markup-$408

Est. Dealer Margin on This Car$2,235

Percentile58% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold178

Avg Markup-$480

Median Markup-$408

Best Deal-$740

Worst Deal-$256

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory398 vehicles

Avg Markup (All Models)-$895

Avg Markup (K4 Hatchback)-$687

% Below MSRP50%

Avg Days to Sell28 days

Avg Sold Markup-$917

Cheaper K4 Hatchback EX Inventory

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Steven KiaHarrisonburg, VA

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Ed Morse Kia RollaRolla, MO

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H & H KiaPapillion, NE

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Kia of Myrtle BeachMyrtle Beach, SC

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Kia of Myrtle BeachMyrtle Beach, SC

-$748$26,23715d

Courtesy Kia of BrandonTampa, FL

-$740$26,43043d

Kia of AuburnAuburn, AL

-$735$26,40538d

Chantz Scott KiaKingsport, TN

-$734$26,40147d

Chantz Scott KiaKingsport, TN

-$734$26,40141d