Negotiation Guide
Opening Offer
$26,516
Fair Price
$28,016
Walk Away Above
$28,425
- • Recent buyers paid ~$819 below MSRP
Price Breakdown
Est. Dealer Cost$25,952
Est. Invoice$26,817
Holdback (est.)$865
MSRP (Sticker)$28,835
Asking Price$28,086
Markup-$749
Est. Dealer Margin on This Car$2,135
Percentile59% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold2405
Avg Markup-$819
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory806 vehicles
Avg Markup (All Models)-$1,024
Avg Markup (K4)-$483
% Below MSRP48%
Avg Days to Sell35 days
Avg Sold Markup-$1,062
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33750d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33750d
Airport KiaNaples, FL
-$1,208$28,06250d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06250d
Dean McCrary KiaMobile, AL
-$1,208$28,06250d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Jts KiaColumbia, SC
-$1,200$27,97050d
Dean McCrary KiaMobile, AL
-$1,200$27,97050d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97050d