Negotiation Guide
Opening Offer
$25,798
Fair Price
$27,298
Walk Away Above
$27,811
- • Recent buyers paid ~$817 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$25,493
Est. Invoice$26,342
Holdback (est.)$850
MSRP (Sticker)$28,325
Asking Price$27,335
Markup-$990
Est. Dealer Margin on This Car$1,843
Percentile25% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2124
Avg Markup-$817
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory326 vehicles
Avg Markup (All Models)-$790
Avg Markup (K4)-$460
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$837
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33748d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33748d
Airport KiaNaples, FL
-$1,208$28,06248d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06248d
Dean McCrary KiaMobile, AL
-$1,208$28,06248d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Jts KiaColumbia, SC
-$1,200$27,97048d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97048d