Negotiation Guide
Opening Offer
$26,989
Fair Price
$28,489
Walk Away Above
$29,007
- • Recent buyers paid ~$817 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$26,573
Est. Invoice$27,458
Holdback (est.)$886
MSRP (Sticker)$29,525
Asking Price$28,735
Markup-$790
Est. Dealer Margin on This Car$2,163
Percentile49% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2124
Avg Markup-$817
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory803 vehicles
Avg Markup (All Models)-$692
Avg Markup (K4)-$405
% Below MSRP50%
Avg Days to Sell33 days
Avg Sold Markup-$771
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33747d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33747d
Airport KiaNaples, FL
-$1,208$28,06247d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Jts KiaColumbia, SC
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97047d