Negotiation Guide
Opening Offer
$24,611
Fair Price
$26,111
Walk Away Above
$26,620
- • Recent buyers paid ~$820 below MSRP
- • Sitting 52 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$24,417
Est. Invoice$25,231
Holdback (est.)$814
MSRP (Sticker)$27,130
Asking Price$26,212
Markup-$918
Est. Dealer Margin on This Car$1,795
Percentile39% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory685 vehicles
Avg Markup (All Models)-$1,150
Avg Markup (K4)-$757
% Below MSRP62%
Avg Days to Sell35 days
Avg Sold Markup-$1,208
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33753d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33753d
Airport KiaNaples, FL
-$1,208$28,06253d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06253d
Dean McCrary KiaMobile, AL
-$1,208$28,06253d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Jts KiaColumbia, SC
-$1,200$27,97053d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97053d