Negotiation Guide
Opening Offer
$26,840
Fair Price
$28,340
Walk Away Above
$28,830
- • Recent buyers paid ~$817 below MSRP
- • Sitting 42 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$26,388
Est. Invoice$27,268
Holdback (est.)$880
MSRP (Sticker)$29,320
Asking Price$28,524
Markup-$796
Est. Dealer Margin on This Car$2,136
Percentile47% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold2124
Avg Markup-$817
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory306 vehicles
Avg Markup (All Models)-$1,143
Avg Markup (K4)-$696
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,121
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33748d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33748d
Airport KiaNaples, FL
-$1,208$28,06248d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06248d
Dean McCrary KiaMobile, AL
-$1,208$28,06248d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Jts KiaColumbia, SC
-$1,200$27,97048d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97048d