Negotiation Guide
Opening Offer
$25,693
Fair Price
$27,193
Walk Away Above
$27,601
- • Recent buyers paid ~$817 below MSRP
Price Breakdown
Est. Dealer Cost$25,209
Est. Invoice$26,049
Holdback (est.)$840
MSRP (Sticker)$28,010
Asking Price$27,262
Markup-$748
Est. Dealer Margin on This Car$2,053
Percentile60% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold2124
Avg Markup-$817
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory369 vehicles
Avg Markup (All Models)-$763
Avg Markup (K4)-$584
% Below MSRP39%
Avg Days to Sell31 days
Avg Sold Markup-$858
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33747d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33747d
Airport KiaNaples, FL
-$1,208$28,06247d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,208$28,06247d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Jts KiaColumbia, SC
-$1,200$27,97047d
Dean McCrary KiaMobile, AL
-$1,200$27,97047d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97047d