Negotiation Guide
Opening Offer
$26,754
Fair Price
$28,254
Walk Away Above
$28,742
- • Recent buyers paid ~$819 below MSRP
- • Sitting 43 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$26,307
Est. Invoice$27,184
Holdback (est.)$877
MSRP (Sticker)$29,230
Asking Price$28,456
Markup-$774
Est. Dealer Margin on This Car$2,149
Percentile52% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold2405
Avg Markup-$819
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory476 vehicles
Avg Markup (All Models)-$725
Avg Markup (K4)-$498
% Below MSRP37%
Avg Days to Sell37 days
Avg Sold Markup-$756
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33749d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33749d
Airport KiaNaples, FL
-$1,208$28,06249d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06249d
Dean McCrary KiaMobile, AL
-$1,208$28,06249d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Jts KiaColumbia, SC
-$1,200$27,97049d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97049d