Negotiation Guide
Opening Offer
$26,810
Fair Price
$28,310
Walk Away Above
$28,720
- • Recent buyers paid ~$820 below MSRP
Price Breakdown
Est. Dealer Cost$26,217
Est. Invoice$27,091
Holdback (est.)$874
MSRP (Sticker)$29,130
Asking Price$28,361
Markup-$769
Est. Dealer Margin on This Car$2,144
Percentile52% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory147 vehicles
Avg Markup (All Models)-$1,034
Avg Markup (K4)-$761
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$955
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33752d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33752d
Airport KiaNaples, FL
-$1,208$28,06252d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Jts KiaColumbia, SC
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97052d