Negotiation Guide
Opening Offer
$27,100
Fair Price
$28,600
Walk Away Above
$29,010
- • Recent buyers paid ~$820 below MSRP
Price Breakdown
Est. Dealer Cost$26,478
Est. Invoice$27,361
Holdback (est.)$883
MSRP (Sticker)$29,420
Asking Price$28,616
Markup-$804
Est. Dealer Margin on This Car$2,138
Percentile46% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$850
Avg Markup (K4)-$510
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$834
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33751d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33751d
Airport KiaNaples, FL
-$1,208$28,06251d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06251d
Dean McCrary KiaMobile, AL
-$1,208$28,06251d
Dean McCrary KiaMobile, AL
-$1,200$27,97051d
Dean McCrary KiaMobile, AL
-$1,200$27,97051d
Jts KiaColumbia, SC
-$1,200$27,97051d
Dean McCrary KiaMobile, AL
-$1,200$27,97051d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97051d