Negotiation Guide
Opening Offer
$26,303
Fair Price
$27,803
Walk Away Above
$28,319
- • Recent buyers paid ~$820 below MSRP
- • Sitting 52 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$25,952
Est. Invoice$26,817
Holdback (est.)$865
MSRP (Sticker)$28,835
Asking Price$28,086
Markup-$749
Est. Dealer Margin on This Car$2,135
Percentile59% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1934
Avg Markup-$820
Median Markup-$791
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory424 vehicles
Avg Markup (All Models)-$961
Avg Markup (K4)-$473
% Below MSRP65%
Avg Days to Sell35 days
Avg Sold Markup-$989
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33752d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33752d
Airport KiaNaples, FL
-$1,208$28,06252d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,208$28,06252d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Jts KiaColumbia, SC
-$1,200$27,97052d
Dean McCrary KiaMobile, AL
-$1,200$27,97052d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97052d