Negotiation Guide
Opening Offer
$24,210
Fair Price
$25,710
Walk Away Above
$26,222
- • Recent buyers paid ~$817 below MSRP
- • Sitting 48 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$24,062
Est. Invoice$24,864
Holdback (est.)$802
MSRP (Sticker)$26,735
Asking Price$25,845
Markup-$890
Est. Dealer Margin on This Car$1,784
Percentile44% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2124
Avg Markup-$817
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory395 vehicles
Avg Markup (All Models)-$1,150
Avg Markup (K4)-$700
% Below MSRP63%
Avg Days to Sell31 days
Avg Sold Markup-$1,207
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33748d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33748d
Airport KiaNaples, FL
-$1,208$28,06248d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06248d
Dean McCrary KiaMobile, AL
-$1,208$28,06248d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Jts KiaColumbia, SC
-$1,200$27,97048d
Dean McCrary KiaMobile, AL
-$1,200$27,97048d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97048d