Negotiation Guide
Opening Offer
$27,207
Fair Price
$28,707
Walk Away Above
$29,116
- • Recent buyers paid ~$818 below MSRP
Price Breakdown
Est. Dealer Cost$26,573
Est. Invoice$27,458
Holdback (est.)$886
MSRP (Sticker)$29,525
Asking Price$28,735
Markup-$790
Est. Dealer Margin on This Car$2,163
Percentile49% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold2189
Avg Markup-$818
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)-$1,123
Avg Markup (K4)-$481
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,142
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33753d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33753d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06253d
Airport KiaNaples, FL
-$1,208$28,06253d
Dean McCrary KiaMobile, AL
-$1,208$28,06253d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Jts KiaColumbia, SC
-$1,200$27,97053d
Dean McCrary KiaMobile, AL
-$1,200$27,97053d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97053d